The COO One Pager
THE PROBLEM
Over 30 million service-based small businesses face extinction in the digital economy—not due to lack of demand, but because $400B+ in digital tools are built for tech-native users, not for the way these businesses actually operate.
MARKET OPPORTUNITY
TAM: $2.8T annual productivity loss across 14M+ service-based small businesses
Target: The 5.2M service SMBs with 5-50 employees ($62B addressable market)
Underserved Need: 78% of these businesses rely on fragmented systems not designed for their workflows
OUR SOLUTION
The COO provides the first horizontal SMB platform purpose built for service-based businesses:
Transforms service offerings into productized, standardized packages that can be purchased without custom consultation
Provides analytics and insights to identify which services have the highest potential for standardization
Creates automated sales pathways for these productized services
Streamlines operations to reduce owner time commitment
Offers a flexible framework that enables rapid experimentation with new offerings
We’re a comprehensive platform that combines service catalog management, standardized pricing models, automated sales processes, and performance analytics—all unified in a way that small service business owners can easily implement without technical expertise.
Our solution bridges the gap between custom service delivery and scalable product sales, solving the fundamental challenge that service businesses face when trying to grow beyond the constraints of the owner's time and expertise.
TRACTION & VALIDATION
Beta Program: 87% reduction in context switching among 5 pilot customers
ROI: Customers report average productivity gains that could save up to $27,000 per employee annually from backfilling churn and other labor inefficiencies
Retention: 97% of pilot users continuing beyond trial period
NPS: 82 (industry average: 32)
COMPETITIVE ADVANTAGE
Unlike enterprise solutions (too complex/expensive) or single-point solutions (still require integration), we're building the operational system of record specifically for service-based small businesses—a $2.3T sector that deserves purpose-built technology.
TEAM
Founder, CEO: Lin Su – Former Amazon, Yahoo!, Samsung. Spent 5 years being the operational glue for small businesses to divisions of Amazon.
CTO: Rob Gee – Previous technical founder at Canda Goose, Forward Labs, Vice
Principal AI Engineer/Data Scientist: Matt Nickens – Data Scientist, AI/ML Engineer, Former Meta, 20th Century Fox, Disney, Princeton, PhD
Principal UI Engineer/Research Scientist: Yoshiki Ohshima – Protégé of Alan Kay, Combinator Research (HARC), Tokyo Institute of Technology, Ph. D
THE ASK
Raising $5M to accelerate product development, expand our go-to-market strategy, and build the definitive operational platform for America's service-based small businesses.